The goal of a social marketing campaign aimed at promoting more frequent brushing of teeth is

• A.profit for toothpaste manufacturers
• B.improved oral hygiene-related behaviors
• C.a better image for the marketer
• D.more votes for politicians behind the marketing

If you are working on your hospital's state accreditation paperwork, you almost certainly will need to provide

• A.a cost/benefit analysis
• B.evidence of continuous review of quality improvement efforts
• C.a list of medical journals read by surgeons
• D.a survey of nurses about pay policies

Which level of HFACS is most general?

• A.Unsafe acts of operators
• B.Preconditions for unsafe acts
• C.Unsafe supervision
• D.Organizational Influences

What level of risk in a medical setting is an unrealistic goal?

• A.0%
• B.1.2%
• C.2%
• D.25%

Which is true of only some black swan events?

• A.Massive impact
• B.Financial effects
• C.Low probability
• D.Hindsight bias

Working in healthcare, when would accreditation be of little concern?

• A.You run a hospital
• B.You are a surgeon
• C.You work selling stents to surgeons
• D.You are a nurse

Which state has been a leader in driving the use of CQI by including it in the accreditation process?

• A.Virginia
• B.New York
• C.North Carolina
• D.Indiana

Risk management involves which order of steps?

• A.Identify, analyze, control
• B.Control, identify, analyze
• C.Analyze, identify, control
• D.Identify, control, analyze

Which aspect of the marketing mix is addressed when a new kind of vascular scan is advertised on billboards?

• A.Product
• B.Price
• C.Place
• D.Promotion