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The goal of advertising as entertainment is for_ to become a part of the entertainment rather than interupting it. branded entertainment brands testimonial endorsement audience
The goal of advertising as entertainment is for_ to become a part of the entertainment rather than interupting it.
branded entertainment
brands
testimonial endorsement
audience engagement
advertainment
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Cost Accounting A Managerial Emphasis
Authors: Charles T. Horngren, George Foster, Srikant M. Datar
8th Edition
0131810669, 978-0131810662
