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The goal of an integrated marketing communications strategy is to coordinate the various promotion mix elements to a. provide consumers with a clear and consistent
The goal of an integrated marketing communications strategy is to coordinate the various promotion mix elements to a. provide consumers with a clear and consistent message about the firm's products b. find the least expensive alternative to promoting a firm's product c. determine the target market for a firm's products d. identify which potential customers in the target market have the desire abd ability to purchase the firm's products e. discover the firm's strengths, weaknesses, opportunities, and threats
a. provide consumers with a clear and consistent message about the firm's products
b. find the least expensive alternative to promoting a firm's product
c. determine the target market for a firm's products
d. identify which potential customers in the target market have the desire abd ability to purchase the firm's products
e. discover the firm's strengths, weaknesses, opportunities, and threats
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