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The goal of CRM is to understand each customers specific needs and then customize a product or service to meet those needs. Explain how CRM
- The goal of CRM is to understand each customers specific needs and then customize a product or service to meet those needs. Explain how CRM software aids large companies in achieving this goal.
- Some companies create their own CRM software using outside consultants and their own IT staffs. Identify the advantages and disadvantages of going this route.
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Capital And Finance
Authors: Peter Lewin, Nicolás Cachanosky
1st Edition
0367514559, 978-0367514556
