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The goal of customer segmentation is to . . . a . Communicate your ideal brand image to the customers. b . Figure out the
The goal of customer segmentation is to
a Communicate your ideal brand image to the customers.
b Figure out the characteristics of those who are already using your product.
c Subset the customer population into meaningful groups whose characteristics and behavior can help inform marketing strategy.
d Identify the most profitable group to try to sell to
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