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The goal of customer segmentation is to . . . a . Communicate your ideal brand image to the customers. b . Figure out the

The goal of customer segmentation is to...
a. Communicate your ideal brand image to the customers.
b. Figure out the characteristics of those who are already using your product.
c. Subset the customer population into meaningful groups whose characteristics and behavior can help inform marketing strategy.
d. Identify the most profitable group to try to sell to.
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