Question
The goal of managers is to develop VRIS resources and capabilities, but it's hard! Few companies show evidence of a sustained competitive advantage, which means
The goal of managers is to develop VRIS resources and capabilities, but it's hard! Few companies show evidence of a sustained competitive advantage, which means that few succeed in doing so.
What companies can you think of that have powerful resources and capabilities giving them a serious competitive edge? Or, you might think of some examples of combinations of resources that work together really well.
What are exemplars in this area?
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Management And Organisational Behaviour
Authors: Laurie Mullins
7th Edition
0273688766, 978-0273688761
