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The goal of many retailers today is to create a fully integrated online and offline presence so that consumers have a seamless experience throughout the

The goal of many retailers today is to create a fully integrated online and offline presence so that consumers have a seamless experience throughout the buying process, even if they move from mobile to desktop web to in-store shopping. This is known as
A. experiential merchandising
B. distribution strategy
C. direct marketing
D. omnichannel retailing
E. retail theater
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