The goal of public relations is to build good relationships and enhance the image of the firm with the advertiser’s public, namely consumers, stockholders, legislators, and employees. However, since public relations messages are not paid media placements, marketing communicators can’t control their use.

Recommend what tools you want to use for Dove Beauty's new social media/online campaign; this campaign is set to spread the word about body inclusivity and diversity to women of various ages, backgrounds, skin & body types. Think about tools such as press releases, media events, publicity or crisis management, etc.

 

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