The goal of the internal analysis is to perform an honest assessment of the organization's competency, cost position, and competitive viability in the global marketplace. Consider the internal analysis as an early warning system of potential strengths and weaknesses within a given organization. If not properly addressed, these elements can erode the sustainability and ultimately lead to the demise of the organization. At the industry level, the individual must first identify the financial ratios that are most important to evaluate. What is the industry-average performance for each financial ratio? What is the state of the industry? What are the deficits and what are the advantages the industry has today and potentially in the future? For the second part of the analysis, the individual should select a company that falls within the industry they are evaluating. With the financial ratios the individual previously identified for the industry, they should identify the ratio performance of the selected company and compare them to the industry ratio performance. Is the company performing above or below the industry average? Individual should clearly articulate what the financial ratios tell us about the organization's sustainability?

the company is coca cola