The goal of this activity is to understand how to improve your digital business thanks to a market research conducted through Google Trends.

You have to find out the 3 next questions:

1. Imagine you are the Internationalization director of a hotel franchise. You have to choose which 3 Emirates to invest based on search intent 2. Imagine you own a Hotel in Dubai that is a "luxury hotel" and at the same time is a hotel that is by the beach ("beach hotel"). Which of the two terms you would highlight in your communication based on search intent. 3. Can you take any other insights exploring "hotel" search intent in UAE