The goal of your engagement in this assignment is for you to develop a deeper understanding of a company's internal organization, its resources, capabilities, core competencies, and how they contribute to competitive advantage. To get started:

Select a company that you are interested in and research its internal organization, resources, capabilities, and core competencies. You may choose any company from any industry, but it is recommended to select a well-known and established company.

Identify the company's resources and determine if they are valuable, rare, difficult to imitate, and non-substitutable (VRIN). Use the VRIN criteria to determine the company's potential for a sustainable competitive advantage.

Identify the company's capabilities and determine if they are considered as a core competency. Explain your opinion and justify your reasoning.

Analyze the Company's Business-Level Strategy and identify its competitive advantage. Determine if the company is using a differentiation or cost leadership strategy. Explain how the strategy contributes to the company's competitive advantage.

Based on your analysis, develop recommendations for the company to improve its competitive advantage. The recommendations should be feasible and supported by evidence.

The paper should be between 4 to 5 pages, double-spaced, in APA format, including a title page, abstract, and reference page. Be sure to cite your sources!