The goal or this activity is to demonstrate your understanding of how a marketing manager might use the marketing mix to create value for two distinct car rental service segments. The first is the business traveler segment $($customers traveling primarily for business$),$ and the second is the leisure traveler segment $($customers traveling primarily for leisure or relaxation$).$

Roll over each item to read its description. Decide which marketing mix element it represents and which segment it reaches. Then drag it to the correct place in the chart.

Marketing Mix Element:

Product Strategy

Price Strategy

Promotion Strategy

Place Strategy