The good Luxurum has no close substitutes and is only supplied by two companies, Gamma Enterprises and Delta Depot. They are considering whether to offer Luxurum in different colors or keep the original single color of its material. The following payoff matrix shows their estimated profits.

Delta Depot Multiple Colors One Color Gamma Enterprises Multiple Colors $90, $95 $25, $115 One Color $105, $65 $60, $55