The Gotham City News is moving to a paywall subscription service rather than a free news website with unlimited access. If subscribers would like to access more than ten articles per month, they will need to pay a monthly subscription fee of $$24.$ However, if they are also weekly subscribers of the print edition of the newspaper, they receive a $60\%$ discount on the on$-$line subscription rate. The monthly rate for the print edition of the newspaper is $$26.$ Based on market research, the Times believes that $32\%$ of the households that order the print edition will also order the online subscription. While there are basically no variable costs to the online version, the print edition does cost $$22$ per month to print and deliver to households.

Market research indicates that the average length a current print edition subscriber will continue subscribing is only $16$ months if they choose to also purchase the online subscription. Under these assumptions, what is the expected $3$ year CLV for a print edition subscriber who chooses to also subscribe to the online version? $($Note: presume they continue for all $3$ years with the online version$).$

CALCULATED VARIABLES:

both $=$ $$490$

online $=$ $$864$

print $=$ $$144$

margin $=$$$4$

$74$ is INCORRECT.