The Gotham City News is moving to a paywall subscription service rather than a free news website with unlimited access. If subscribers would like to access more than ten articles per month, they will need to pay a monthly subscription fee of $25. However, if they are also weekly subscribers of the print edition of the newspaper, they receive a 60% discount on the on-line subscription rate. The monthly rate for the print edition of the newspaper is $29. Based on market research, the Times believes that 32% of the households that order the print edition will also order the online subscription. While there are basically no variable costs to the online version, the print edition does cost $23 per month to print and deliver to households.