The "Great Divide" is best described as the lack of communication and coordination between the creation and management of demand and the fulfillment of demand. the lack of communication and coordination between the creation and management of demand and the sourcing of raw materials. the lack of proper short-term and long-term demand planning. the lack of communication and coordination between the creation and management of demand and the management of returns. the lack of communication and coordination between the buyer and seller of a product or service.