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The Greens created a website to market golf equipment and golf apparel. Management would like a special popup offer to appear for female website visitors
The Greens created a website to market golf equipment and golf apparel. Management would like a special popup offer to appear for female website visitors and a different special pop-up offer to appear for male visitors, From a sample of past website visitors, The Green's management learned that 60% of the visitors are male and 40% are female. Suppose that 30% of The Green's female visitors previously visited the Julian's Department Store website and 10% of The Green's male visitors previously visited the Julian's Department Store website. If the current visitor to The Green's website previously Visited the Julian's website, what is the revised probability that the current Visitor is female? Should The Green's website display the special offer that appeals to female visitors or the special offer that appeals to male visitors
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