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The growth in the popularity of tennis means there are more consumers playing tennis today across many skill levels, incomes, and athletic abilities. Therefore, the

The growth in the popularity of tennis means there are more consumers playing tennis today across many skill levels, incomes, and athletic abilities. Therefore, the ideal segmentation strategy for Prince would be

Multiple Choice

A. segment of one

B. no segmentation

C. mass customization

D. one product/multiple market segments

E. multiple products multiple market segments

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