The growth of digital marketing and social media has ushered in a new era with many distinct trends that require changes to the way marketers organize their efforts and deliver value to their customers. For this discussion please answer the following: Does the Internet have a role in building brands? If so, explain how? If not, explain why not? How would you evaluate the Web site for a major brand, for example, Nike, Disney, or Levi's? How about one of your favorite brands?