Question
The Gymboree corporation originally only offered its children's apparel in Gymboree stores. It later established 2 additional retail chains forchildren's apparel with distinct brand profiles,
The Gymboree corporation originally only offered its children's apparel in "Gymboree" stores. It later established 2 additional retail chains forchildren's apparel with distinct brand profiles, "Janie & Jack" and "Crazy 8".
This is an example of a __________ strategy that would be found in box __________.
market penetration; A
product development; B
market development; C
diversification; D
market reversal; D
PRODUCTS MARKETS Current New Current New
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Financial management theory and practice
Authors: Eugene F. Brigham and Michael C. Ehrhardt
12th Edition
978-0030243998, 30243998, 324422695, 978-0324422696
