The H. J. Heinz Company, better known simply as Heinz, is an American food processing company based

in Pittsburg, Pennsylvania. Originally, the company was founded by Henry John Heinz in 1869. Heinz

manufactures thousands of food products in plants on six continents, and markets these products in more than

200 countries and territories. The company claims to have 150 number-one or number-two brands worldwide.

Heinz ranked first in ketchup in the US with a market share in excess of 50%; the Ore-Ida label held 46% of

the frozen potato sector in 2003.

Since 1896, the company has used its "57 Varieties" slogan; it was inspired by a sign advertising 21 styles of

shoes, and Henry Heinz chose the number 57 even though the company manufactured more than 60 products

at the time. In February 2013, Heinz agreed to be purchased by Berkshire Hathaway and the Brazilian 3G

Capital for $23 billion. On March 25, 2015, Kraft announced its merger with Heinz, arranged by Berkshire

Hathaway and 3G Capital. The resulting Kraft Heinz company is the fifth largest food company in the

world. Berkshire Hathaway became a majority owner of Heinz on June 18, 2015.

Based on the information provided do the following:

a) Indicate the growth strategy used by Heinz on March 25, 2015; and

b) Think for a moment about the company's core competences that represent its business domain to help

the company to grow further. You can opt between two possible Diversification Strategies -

Concentric Strategy and Horizontal Strategy. Explain Your answer.