The Hartford Opera Company wants to stage a series with a 'modern opera', which appeals to a younger segment of its audience, as well as a 'classic opera' which is generally preferred by an older demographic segment. It would like to price a package of season tickets for an upcoming series of operas, consisting of a modern and a classic opera.A market research survey reveals that the modern opera is valued at $60by the younger audience segment, and at $50 by the older audience. For the classic opera the young audience would pay up to $80but the older demographic segment would be willing to pay up to $110 to see the classic. How should the HOCprice a packageof (modern plus classic opera) so as to maximize revenue by attracting both segments?Discuss in detail how this bundle price would lead to larger revenue than the best 'separate price' strategy.

What is themain conditionthat leads to product bundling being the best pricing strategy in this case?