Question
The head of retail sales at a large cosmetic company was interested in determining what the best marketing model was for launching a forthcoming new
The head of retail sales at a large cosmetic company was interested in determining what the best marketing model was for launching a forthcoming new product to ensure high sales. She ran two separate simple linear regressions; the first used money spent on social media marketing as a predictor and the second had money spent on print media as a predictor. The model featuring social media marketing as a predictor had aR2of .665, anadjustedR2of .661, anF-statistic of 112.56 (p < .001).The model featuring print media marketing as a predictor had aR2of .705, anadjustedR2of .15, anF-statistic of 34 (p <0.001).Which marketing model shouldshe invest in, based on these findings, to generate predicted higher sales?
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