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The head of retail sales at a large cosmetic company was interested in determining what the best marketing model was for launching a forthcoming new

The head of retail sales at a large cosmetic company was interested in determining what the best marketing model was for launching a forthcoming new product to ensure high sales. She ran two separate simple linear regressions; the first used money spent on social media marketing as a predictor and the second had money spent on print media as a predictor. The model featuring social media marketing as a predictor had a R2 of .665, anadjusted R2 of .661, an F-statistic of 112.56 (p < .001). The model featuring print media marketing as a predictor had a R2 of .705, an adjusted R2 of .15, an F-statistic of 34 (p < 0.001). Which marketing model should she invest in, based on these findings, to generate predicted higher sales?

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