The Healthcare.gov initiative entailed G$2$C and G$2$B e$-$commerce, whose imperatives would be different from the more common B$2$C and B$2$B types of e$-$commerce. Conduct some research on G$2$C and G$2$B e$-$commerce effectiveness and critique the "business model" being followed by CMS for Healthcare.gov. Include considerations of ethical, social, and political issues in your answer. What elements of this model appear to encompass sound practices, and which aspects could have used improvement? What changes would have addressed the shortcomings you identified?