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The Heinz Company ponders the introduction of a new barbecue sauce flavor, which will partly cannibalize two other products. The company calculates weighted contribution margin
The Heinz Company ponders the introduction of a new barbecue sauce flavor, which will partly cannibalize two other products. The company calculates weighted contribution margin at $1.25 per bottle for the new product. Calculate the total change in contribution margin, across all three products, accounting for the cannibalization, if the company sells exactly 195,411 bottles of the new sauce. Rounding: penny
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