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The highly successful on-line sites eBay, Amazon, Etsy, etc., has attracted millions of buyers and sellers. In these faceless exchanges, trust on both sides of
- The highly successful on-line sites eBay, Amazon, Etsy, etc., has attracted millions of buyers and sellers. In these faceless exchanges, trust on both sides of a transaction could be of concern. One action eBay has taken to promote trust in exchanges is to allow feedback. Why is this so important and effective? Provide at least 3 academic resources by summarizing them to support your ideas.
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