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The history of eBay Why has eBay succeeded as an online auction marketplace while others have failed? (compare them to their competitors and focus on
- The history of eBay
- Why has eBay succeeded as an online auction marketplace while others have failed? (compare them to their competitors and focus on their marketing strategy)
- Discuss the current vision for eBay. Discuss your opinion on the vision. Clearly, state whether you think this vision is a good vision, and why? Please defend your answers from a marketing manager perspective.
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