The Holiday shopping season (see Wikipedia for definition) is coming up. Many of you are planning to buy gifts for others or yourself ( yes "buying a gift for yourself" is a thing !) . Either way you have probably made up one brand decision. This brand decision could be at the product level (eg Lindor Chocolates) or store level (ag Amazon,Etsy,Local Mall),Outlet Store or timing brand (eg wait for Black Friday). This week's discussion thread for first post is:

"Three reasons why I decided on (Name of Brand)" In your writeup do mention if you are buying for others or yourself. Do address the COVID angle and how it might impact the holiday season and how your family might celebrate. Some reminders and tips.

1. This post does not necessarily need you to do the chapters for this module. It relies on your learning in the class so far. There are no correct answers because -these are your personal reasons.
2. As always provide a few references if available( eg reviews links)
3. I am hoping that there are several common brands chosen and several unique and unusual ones to spur a good discussion.

First post by Wednesday and spread your comments over two days.