The home page for The Coca-Cola Company can be found at www.coca-cola.com. Locate the most recent annual report, which contains the balance sheet for the company. What is the book value of equity and market value for Coca-cola? This information can be found at finance.yahoo.com using the ticker symbol for Coca-Cola (KO).(And now the important part...) Why are the numbers not the same? Which number is more relevant for shareholders, investors, financiers, etc.? Why is one value better to use than the other?