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The Household Life Cycle and Traditional Family Life Cycle are models that are widely used by marketers. Which of the following are true of these
The Household Life Cycle and Traditional Family Life Cycle are models that are widely used by marketers. Which of the following are true of these models? They are based on psychographic segmentation They utilize stages of family progression to create different groups One criteria used is the presence and age of children in the household They allow marketers to predict types and levels of expenditures by group They are based on benefit and usage segmentation variables
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