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The idea that new technology and the products that utilize the technology spread through markets over time is called a diffusion of innovation. b discontinuous
The idea that new technology and the products that utilize the technology spread through markets over time is called
a
diffusion of innovation.
b
discontinuous innovation.
c
continuous innovation.
d
innovation.
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Strategic Management
Authors: John Thompson, Frank Martin
5th Edition
1844800830, 9781844800834
