The IMA Statement of Ethical Professional Practice has four (4) standards:

1. Competence
2. Confidentiality
3. Integrity
4. Credibility

"Members of IMA shall behave ethically. A commitment to ethical professional practice includes overarching principles that express our values and standards that guide member conduct."

Prompt:

Which of the four (4) standards above is the most important and why? (Note - It may be helpful to argue them all, for and against, and see which one is the best fit for your support.)

Deliverable:

Create a deliverable that presents your choice and substantiates your decision. The deliverable can be a memo, a presentation, a flyer, a video recording of a speech, to name a few examples. Substantiation must be based on at least three (3) reputable resources, cite them accordingly.