"The IMM Graduate School strives to be the distance learning provider of choice and the centre of excellence for marketing, supply chain and business disciplines in Africa. The mission of the IMM Graduate School is to continually confer relevant and quality knowledge, skills and competencies in the fields of marketing, supply chain and general business management to its students. In doing so, the IMM Graduate School provides expert business education in marketing and supply chain management, creating professionally qualified and well-equipped graduates who are able to practice effectively in the business environment. This enables the IMM Graduate School graduates to contribute to the overall development of a sound and globally acknowledged economy" (IMM Graduate School, 2021, p.3). The education market has seen growth in private primary and secondary education in Southern Africa. The IMM Graduate School could see this as an opportunity to expand its offering in the African market. Apply the gap analysis model, as presented by West, Ford and Ibrahim (2015) to the new opportunity available to the IMM Graduate School. Your answer should demonstrate your understanding of the five components of the model and the gap analysis process.

Question:

Apply appropriate marketing strategy for the IMM Graduate School, including the product market and market segment