The impact of financial leverage on return on equity and earnings per share Consider the following case of Happy Turtle Transportation Company: Suppose Happy Turtle Transportation Company is considering a project that will require $300,000 in assets. - The project is expected to produce earnings before interest and taxes (EBIT) of $40,000. - Common equity outstanding will be 20,000 shares. - The company incurs a tax rate of 40%. If the project is financed using 100% equity capital, then Happy Turtle's return on equity (ROE) on the project will be Turtle's earnings per share (EPS) will be Alternatively, Happy Turtle Transportation Company's CFO is also considering financing the project with 50% debt and 50% equity capital. The interest rate on the company's debt will be 10%. Because the company will finance only 50% of the project with equity, it will have on 1000 shares outstanding. Happy Turtle Transportation Company's ROE and the company's EPS will be . to finance the project with 50% debt and 50% equity. When a firm uses debt financing, the business risk exposure for the firm's common shareholders will