"The Impact of Social Media on Business and Marketing" $-$

Objective: To analyze the role of social media in modern business and marketing strategies, and to understand its influence on consumer behavior, brand management, and communication practices.

Instructions:

Sections included in your report:

Conduct research to understand the concept of social media, its evolution, and its significance in contemporary society.

Provide a comprehensive definition of social media, highlighting its key characteristics and functionalities.

Analyze the ways in which social media has transformed business and marketing practices.

Explore the impact of social media on consumer behavior and decision$-$making processes.

Evaluate different communication strategies employed by businesses on social media.

Select one or more cases of businesses or brands that have successfully utilized social media for marketing purposes.