The Importance of Culture to an International Marketer

The Importance of Culture to an International Marketer

Read the overview below and complete the activities that follow.

In this activity you will be reviewing some of the various marketing strategies presented in the chapter. By the end of this exercise you should be able to identify the relationship between specific cultural practices and certain types of marketing strategies.

The origins $($geography$,$ history, political economy, technology, and social institutions$)$ and elements $($cultural values, rituals, symbols, beliefs, and ways of thinking$)$ of culture may well be the most important gain for a foreign marketer in the preparation of marketing plans and strategies. Marketers have only limited control over the cultural environment as they create marketing plans. Marketing strategy is Judged culturally in terms of acceptance, resistance, or rejection. How marketing efforts interact with a culture determines the degree of success or failure.

Roll your cursor over each name to read a description of the cultural practice. Then, drag the person's name under the appropiate heading.