The importance of developing a well thought out communications strategy is often overlooked when embarking on a change initiative that is required in an organization. Effective communication during a change effort will serve to provide employees with timely and accurate information, which can positively influence whether the organization can maintain employee productivity and morale and overcome resistance to change".

As leaders for the future, discuss the importance and explore the different areas how you can make communication effective and that you may consider when building and delivering a communications strategy that is critical to ensure that any change within an organization is successful.