the importance of mission, vision, and values for marketing.

1. understand how mission, vision, and values drive an organization's operations, including marketing.

2. evaluate how organizations define their mission, vision, and values.

3. develop a mission statement and values for a new company.

why is mission important? how does it guide organizations? Examples:

. For-profit: Nike

. Non-profit: TED

. Government agency: NASA

1. Go online and find a mission statement from each category of organization: a. For-profit b. Non-profit c. Government agency 2. Does the organization meet its mission? Why, or why not? 3. Develop a mission, vision, and values for a new company. 4. Is this statement enough to guide the organization and its marketing