Question
The inaugural Experience Industry Management Conference is being planned for 1,000 attendees (no exhibits) and the budget is under development. The financial objective of the
The inaugural Experience Industry Management Conference is being planned for 1,000 attendees (no exhibits) and the budget is under development. The financial objective of the conference is to break even.
Total expenses are estimated at $437,000 with attendance at 1,000, broke down as follows:
Administration $65,000
Program $129,000
Facility $30,000
Food and Beverage (1,000 attendees expected, so $150 multiplied by 1,000) $150,000
Marketing $15,000
Registration (8,000 fixed + $18 multiplied by 1,000) $26,000
Support $18,000
Miscellaneous $4,000
TOTAL $437,000
Total income is estimated at $375,000 with attendance at 1,000, broke down as follows:
Registration (1,000 attendees, so $300 multiplied by 1,000) $300,000
Sponsorship $60,000
Miscellaneous $15,000
TOTAL $375,000
23a. Based on the information above, the budget can break even only if the registration fee is increased to ____________ per person, assuming other numbers staying the same.
23b. The budget can break even only if the number of registered attendees is increased to __________, assuming other numbers staying the same.
23c. What other variables can you manipulate on the budget above to achieve break-even point? Please provide one example and explain why that is a feasible scenario.
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