The incident above is only one of many, all across the world. Cases like those left the victims undeniably upset, like in 2015, when Google Photos misidentified African Americans as gorillas (Lohr, 2), and in some cases, affect the rest of their lives by associating with crimes they did not commit. This brings up an ethical question of, does a company's profit goes above human's lives and their rights to privacy? Some, American Economist Milton Friedman argued that companies have no social responsibilities and that companies should only answer to its shareholders and operating with the sole purpose of making profits. As fact that there are no current federal laws in place to guard against the misuse of facial recognition software, Friedman would argue that companies should be able to use facial recognition software to guard against thieves, regardless of how that would affect people, as the tool is used to increase prot by eliminating shoplifters. However, even with this viewpoint, not using facial recognition software might be beneficial to the retailers, as mentioned above, people are more and more worried about the privacy and security issues associated with the technology, and so by using it, stores might