The Indian automobile industry is setting out on a joumey with hopes for a sustained growth momentum in $2023.$

Embracing clean technology amid the rising interest rates and cost increases due to new emission and safety norms, the

industry has withessed a strong comeback from the COVD$-$led downturn this year. Several initiatives by the Government

of India and major automobile players in the Indian market is expected to make India one of the leaders in the two$-$

wheeler and four$-$wheeler market in the world. Indian automotive industry.$($including component manufacturing$)$ is further

expected to reach Rs$.16\mathrm{.}16-18\mathrm{.}18$ trillion $($US$$251\mathrm{.}4-282\mathrm{.}8$ billion$)$ by $2026.$

The automobile industry is dependent on various factors such as availability of skilled labour at low cost, robust

R&D centers, and low$-$cost$\_$pteet production. The industry also provides great opportunities for investment and direct and

indirect employment to skilled and unskilled labor. The Government of India encourages foreign investment in the

automobile sector and has allowed $100\%$ FDI under the automatic route. Amid the ongoing electrification transition,

OEMs are expected to incur significant investments in the development of ground$-$up electric vehicle platforms and

enhance manufacturing capacity. Using PESTEL analysis identify three important factors which will play a role in

Automobile industry in India and discuss them.

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