The Indian retail market is very fragmented with many small independent stores. The distribution structure in India typically involves two levels of distributors (large regional wholesalers and smaller city-wide wholesalers). All of these lead to a long distribution channel. Radisson Products is concerned about India's long distribution channel for its products. What is a drawback of longer distribution channels that could affect Radisson Product's decision?Question 4 options:higher profit marginsinability to enter exclusive distribution channelslower selling costs in a concentrated retail sectorlower aggregate markupshigher consumer prices