The Indian Sugar Industry - Is it Sweet Enough?

1.Assess the attractiveness of the Indian sugar industry using Porter's five forces model. Discuss the impact of the following factors on its attractiveness:

a)Relative bargaining power differences between farmers and sugar producers;

b)Government regulations; and

c)Global sugar producers.

2.What are the critical success factors of Indian sugar industry?

3.Discuss whether the following possibilities could improve the attractiveness of Indian sugar industry:

a)Changes in the industry forces within a foreseeable period of time;

b)Deregulation; and

c)Focus on by-products such as ethanol.

4.Compare the characteristics of Brazilian and Indian sugar industries and discuss whether there is a possibility of convergence of these two industries in terms of their structural characteristics.