The industry-low, industry-average, and industry-high benchmarks on pp. 6-7 of each issue of the Camera & Drone Journal

a) are worth careful scrutiny because in the event the camera/drone benchmarking data signals that their company's costs/operating profits for one or more of the benchmarks are not the best or close to the best in one or more regions, their managers are always well advised to take action to drive down their company's costs closer to the industry-low value in each region and to drive their company's operating profits per unit sold closer to the industry-high in each region in the upcoming decision round.

b) are of considerable value to the managers of companies pursuing a low-cost strategy but are of very limited value to managers of companies pursuing all other types of strategies to outcompete and outperform rival companies.

c) are worth careful scrutiny by the managers of all companies because when the camera/drone benchmarking data signals that a company's costs/operating profits for one or more of the benchmarks are clearly out-of-line (or unappealing), managers are well advised to take corrective action in the upcoming decision round.

d) are most valuable to the managers of those companies whose costs are close to the industry-low values and to the managers of companies whose operating profits and operating profit margins are at or close to the industry-high benchmarks.

e) have the greatest value to the managers of companies that have a negative operating profit per camera or drone sold in one or more geographic regions--negative operating profits clearly signal that the company's marketing and/or administrative expenses per camera/drone sold in the region are alarmingly high and require immediate cost-cutting actions in the upcoming decision round.