The industry-low, industry-average, and industry-high cost benchmarks on pp. 6-7 of each issue of the Camera & Drone Journal o have the greatest value to the managers of companies whose camera costs per unit and drone costs per unit are above the industry averages. are worth careful scrutiny by the managers of all companies because they help managers determine if corrective actions are needed in the event their company's camera/drone costs for the benchmarked cost categories do NOT appear to be competitive (or "in line") with those of rival companies. o are of little value to company managers in making decisions to improve company performance in the upcoming decision round, except in those cases when a company is losing money in one or more geographic regions. O are of considerable value to the managers of companies selling low-cost/low-price action cameras and/or UAV drones but are of very limited value to the managers of all other companies o are worth careful scrutiny by the managers of some companies because they help managers determine that corrective actions are not needed in the event their company's camera/drone costs for the benchmarked cost categories do NOT appear to be competitively different from those of rival companies