Question
The influencer race is taking over the pet kingdom. Accounts for animals now often outperform verified humans on Instagram. Please review the clip and respond
The influencer race is taking over the pet kingdom. Accounts for animals now often outperform verified humans on Instagram. Please review the clip and respond to the questions. Issues to Discuss: 1) Were they credible? Trustworthy? (source credibility) 2) Were they "attractive"? Similar? (source attractiveness) 3) Did they overshadow the brand? Were they overexposed?
This is the video that is used to answer the questions https://www.youtube.com/watch?v=2GY-gSxVNKU&t=12s
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1 Credibility and Trustworthiness Assess the expertise and authority of the influencers in the video ...Get Instant Access to Expert-Tailored Solutions
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Auditing Cases An Interactive Learning Approach
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0132423502, 978-0132423502
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