The Insurance regulatory authority (IRA) decided to embark on serious sensitization campaign on the importance of Insurance framework in the country. This is with an aim of increasing insurance penetration in the country from the current 2% to 12% in the next two years. They have engaged you to:

Document reasons that has led to this low insurance product penetration in the last 30 years.

Develop a proposal on ways the authority can attain the 12% penetration levels in the next two years based on your findings in (i) above.