The Intel Inside campaign promoting both the Intel Corporation and its Pentium-brand processors in conjunction with advertising for various brands of personal computers is an example of co-branding. Co-branding can be defined as a strategic marketing plan that involves the use of multiple (two or more) brand names on a merchandise and the marketing of such products with the multiple names. In this scenario, the Intel Inside campaign makes use of two (2) brand names; Intel Corporation and Pentium-brand processors.