The intention of the strategic management project is to provide you with practical experience with the elements of strategic management. The project is spread across each week of this course. Weeks 1-4 allow you to evaluate the strategic planning elements of Alphabet, Inc., Googles parent company, through documentation in the strategic management research journal.

In Week 5, you will demonstrate your understanding of strategic management and quality improvement when you create a presentation to Alphabets leadership team.

For the purposes of the strategic management project, you will operate as if you are a new hire at Alphabets headquarters in the role of assistant strategic development analyst. The job description reads as follows:

• Maintain a strategic management research journal in which you:
• Assess Alphabets corporate data, competitors, and associated business information.
• Analyze background information to include previous and current strategic management of Alphabet.
• Assess the strengths and weaknesses of strategic management of Alphabet based on your analyses and provide information in a presentation to Alphabets leadership.
• Recommend strategic management actions to ensure future success in a presentation to Alphabets leadership team.